Discover all about generative AI in sports OTT here!
Generative AI in Sports OTT
Watching sports has evolved from requiring you to plan your entire week around getting to the venue on a specific day, thanks to the constant technological advancements. The ability to watch games whenever and wherever you want has been further enhanced by sports OTT platforms. According to research, the global generative AI market is expected to hit approximately $111 billion by 2030.
AI used in these platforms can ensure that each individual has an experience of their lifetime. The working model is based on analyzing the watching habits of the user and creating a customized layout. Upgrading to generative AI can be what these platforms need to stand out to the viewers.
Sought-After Benefits of Generative AI in Sports OTT
Generative AI is a game-changer in Sports OTT, offering an immersive fan experience. It offers personalized information based on real-time data processing and user selections, including personalized highlights and in-depth analysis.
However, the long list of its benefits doesn’t end here. Some of the most prominent advantages of generative AI in sports OTT are mentioned below. Let’s take a closer look at them!
- Hyper-Personalized Discovery
Recommending the most popular watched items is a feature of the past now. With the help of generative AI, sports OTT platforms can make sure that every customer gets a personalized playlist recommendation tailored to their individual preferences.
These algorithm-driven recommendations increase viewer engagement and hence skyrocket retention rates. Apart from a quantitative benefit, it ignites a genuine bond between the platform and the consumer which creates a loyal customer base for the channel.
- AI-Powered Content Creation
As the heading suggests, this content is created by AI based on the data it collects from the viewers’ actions. This feature can reshape how we experience athletic narratives.
Elements like automated highlight reel generation are a great new way of interacting with the viewers and elevating their watching experience and can have profound implications for teams, leagues, and rights holders. Sports OTT platforms can easily achieve their goals of cost and resource optimization by embracing this technology.
- Breaking Down Language Barriers
Sports and content on sports OTT platforms have no geographical boundaries as people all over the world enjoy watching various types of content related to sports. But sometimes language can be a barrier for the content to reach its full potential.
Here, generative AI can do wonders in terms of overcoming these hurdles and providing real-time language translations while enabling a seamless experience for the viewers. Global expansion and connection to an audience beyond the physical boundaries can be a game changer for any entertainment and sports platform.
Wrapping Up
It is evident that by leveraging the benefits of generative AI, a business in this industry can not only achieve its goal at a monetary level but also become a pioneer by achieving titles that others have not been able to.
While teams may have to work hard to win, this technology is a win-win for everyone involved in the business. As the sports entertainment industry is at a crossroads, the revolution brought by generative AI can redefine the viewer’s experience extensively.
So are you ready to jump on the bandwagon of generative AI and leverage it for having the best sports-watching experience? We {brand} have got your back. Reach out to our team and learn more today!
